Tourism > Tourism Traffic Key Questions > How can the tourism traffic tool help tourism businesses and destinations?

How can the tourism traffic tool help tourism businesses and destinations?

Forecasting tourism demand is often desirable, but very difficult to accomplish.  As the uncertainties of travel (including tastes, policies, traveler demographics, changing climate, and diversity of destinations) increase, projections can become less reliable. By using this tool, tourism service providers can gain a better understanding of the demand that exists for their products and/or services, given the existence of certain conditions or scenarios.

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